Marketing Department

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The Marketing Department oversees the University’s brand, marketing, advertising, and promotional efforts, and serves as a resource for University staff and faculty. 
 
Our team of experts can help you reach the right audience and are here to assist you in crafting effective advertising, marketing and design projects. 
 
Our services include:

  • Strategic marketing planning and implementation
  • Graphic design and layout for print and the web
  • Media planning and placement
  • Web content strategy and CMS administration
  • Integrated marketing plans and management
  • Photography 
  • Videography

These services are provided to all schools, departments or business units in order to create cohesive marketing materials for the University.
 
Payment for out-of-house production services, such as photography, printing, mailing, postage, illustrations, media,​ and advertising placement is the fiscal responsibility of the requesting unit.
 
We welcome the opportunity to collaborate with you on your marketing needs.

Marketing Department Leadership

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Sierra Alvis Robinson

Executive Marketing Director

Contact Information

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Make a Request

Whether you are requesting an update to the Dominican website, or would like to create a marketing campaign to promote an upcoming event, please submit your requests through the forms found here.

Marketing Request Forms
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Marketing Toolkit

The Marketing Department maintains and provides leadership on the Dominican brand (official logos, color palettes, typography) as well as editorial and visual style guides and brand messaging. Here you will find guidance, tools and templates.

Visual Design Editorial Style Guide Dominican Brand Platform
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Website FAQ

Here you will find answers to frequently-asked questions about the Dominican website.

Website FAQ

Meet our Team

sierra alvis robinson headshot

Sierra Alvis Robinson

Executive Marketing Director
Gabriela Grubb headshot

Gabriela Grubb

Senior Marketing Manager
Erin McEwen headshot

Erin-Marie MacEwen

Digital Content Specialist
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Margaret Wylie

Art Director