Visual Design Guide

Our design elements provide tools for conveying the unique aspects of every Dominican experience. They provide us an opportunity to speak visually with one united voice. 

The Marketing Department works to ensure that every use of the Dominican brand reflects the Dominican Ideals and is accessible to all. On this page you will find tools, templates and resources to help accomplish this goal. 

Visual Identity Toolkit

Dominican Color Palette

Orange: PANTONE 2026 C, HEX FF4C00, CMYK 0-80-100-0

Pink: PANTONE 219 C, HEX E11282, CMYK 0-100-0-0 

Blue: PANTONE 312 C, HEX 00A6CE, CMYK 100-0-10-0

Green PANTONE 369 C, HEX 62A60A, CMYK 60-0-100-0

Yellow: PANTONE YELLOW C, HEX FFDD00, CMYK 0-1-100-0

Athletics Color Palette 

Yellow: PANTONE 124, HEX EAAB00, CMYK 0 28 100 6, RGB 123 171 0

Black: CMYK 0 0 0 100, CMYK (SUPER BLACK) 40 30 30 100, HEX 1E1E1E, RGB 30 30 30

Berthold Akzidenz

Berthold Akzidenz Grotesk is the University's primary typeface for print. When Berthold is not available, please use Arial or a sans serif typeface. 

Typography Print:

  • Berthold Akzidenz Grotesk-Bold and Bold Italic 
  • Berthold Akzidenz Grotesk-Regular and Regular Italic
  • Berthold Akzidenz Grotesk-Bold Condensed and Bold Condensed


Our default web serif face is Arial. Arial is widely-available, however if you must substitute please use a sans-serif font. 

Typography Online:

  • Arial Bold and Bold Italic 
  • Arial Regular and Regular Italic
  • Arial Narrow Bold and Narrow Bold Italic

Typography Examples

typography example

Photographs are the best tool to convey the beauty of the Dominican campus and our dynamic and diverse student body.

The Marketing Department regularly schedules brand photo shoots, as well as staff profile photo shoots throughout the year. All photos used on Dominican marketing material (print and web) should be produced by the Marketing Department.

If your department has specific photography needs, please contact the Marketing Department so we can learn more about your project and how we might support you.  

Coming soon. 

Coming soon.

  • Business cards
  • Google presentation templates

Coming soon.