Dominican Brand Platform

The brand platform provides the framework for how we talk and write about Dominican University of California. It contains the key ideas that distinguish Dominican from its competitors and unify our communications. 

Use this platform as a guide for creating consistent messages about the University — whether in conversation, online, in print materials, in speeches or during presentations. It applies to all aspects of the University, from the president's office to prospective student tour guides. 

Brand Messaging

The characteristics that describe our personality. Use these internally to guide the tone and feelings of your communications. Tone creates consistency in how our content is delivered — from web writing, to presentations, to speeches.  

  • Innovative
  • Collaborative
  • Supportive
  • Dedicated
  • Socially conscious
  • Community engaged
  • Friendly, welcoming
  • Open-minded

Dominican offers the best small university experience in Northern California that prepares every student for a complex, diverse and changing world. 

The Dominican Experience, a research-driven approach to education, combines traditional classroom experience with comprehensive, real-world preparation to students from all backgrounds, at both undergraduate and graduate levels. 

Through the Dominican Experience, all students receive personalized coaching; build meaningful relationships with professors, staff and community partners, pursue self-directed work; and create digital portfolios that prove they're ready for what comes next. 

Dominican University of California offers a top-tier education that prepares every student for a complex, diverse and changing world. 

Because Dominican is a close-knit, collaborative community, students build close relationships with professors active in their fields, and get the personal attention and support they need to succeed in college, career and life, and so they can become active, engaged and contributing members of society. 

The Dominican Experience, a research-driven approach to education, offers the best small university experience in Northern California. It combines traditional classroom experience with comprehensive, real-world preparation to students from all backgrounds, at both undergraduate and graduate levels. 

Through the Dominican Experience, all students receive personalized coaching; build meaningful relationships with professors, staff and community partners; pursue self-directed work; and create digital portfolios that prove they're ready for what comes next. 

Foundational Statements

Dominican educates and prepares students to be ethical leaders and socially responsible global citizens who incorporate the Dominican values of study, reflection, community and service into their lives. The University is committed to diversity, sustainability, and the integration of the liberal arts, the sciences and professional programs. 

Dominican Mission and History

The Institutional Learning Outcomes represent our commitment that every Dominican graduate will have the opportunity to gain knowledge, skills and personal capabilities throughout their studies and experiences. 

  • Exploration and acquisition of knowledge
  • Development of intellectual, professional and artistic skills
  • Practice of civic skills and social responsibility
  • Cultivation of well-being

Student Success and Institutional Effectiveness 

Positioning Statements

With the Dominican Experience, you'll pursue a well-rounded education that aligns classroom with real-world experiences, giving you the confidence and knowledge to unlock your potential and shape your future. 

At Dominican, we'll help you define a path to on-time graduation that aligns your past studies with real-world experiences to prepare you for career success. 

Dominican's professional and graduate programs connect you with internships, community projects and networking opportunities throughout the Bay Area — from hospitals and bio research companies to public schools and art museums.

Dominican gives you the personal attention and unique opportunities to deepen your studies, achieve long-term career satisfaction, reach your full potential and lead a meaningful life.