Become a Great Sales Professional

Dominican University of California's The Art of Sales: Mastering Consultative Selling Techniques program will prepare you to become the best sales professional you can be.

mba student meeting with professor

In today's market, buyers are well-informed and seek sales professionals who can help them identify their needs and find solutions driving desired business outcomes. To stand out from the competition and provide value in the buying experience, you need to learn how to offer better ways to solve problems rather than simply selling solutions. Consultative selling goes beyond features, benefits, and closing techniques. It involves sellers who possess the unique skills to change customers' beliefs about the best path forward.

In this one-day, in-person workshop, you’ll learn the mindset of a consultative sales professional as well as critical techniques that lead to an increase in deal size, shorter sales cycles, and higher engagement levels with clients.

Learning Outcomes

  • Cultivate a customer-centric approach to selling that builds trust
  • Understand how to sell on value rather than features and functions
  • Learn a questioning process to uncover needs and build value
  • Adopt a strategic approach to territory and account management

Who Should Attend

  • Account Managers
  • Sales Managers
  • Business Development Managers
  • Inside Sales Professionals

Program Schedule

  • Oct. 10, in-person, 9 a.m. - 4:30 p.m.

The program will be conducted in-person at Creekside Room, 100 Magnolia Ave., San Rafael, CA 94901.

Fees 

Program fees are $990. Fees include tuition, course materials, breakfast and lunch.

For any questions, please email ils@dominican.edu or call (415) 482-1918.