ChangSeob Yeo, PhD

ChangSeob Yeo headshot

Associate Professor of Marketing

Barowsky School of Business


ChangSeob holds a PhD in Marketing from Michigan State University. He holds an MBA in Marketing and a BBA in Business Administration. He is honored to receive the Outstanding Research Award from the Barowsky School of Business at the Dominican University of California and the Outstanding Reviewer for Asia Pacific Journal of Innovation and Entrepreneurship Emerald Literati Awards. ChangSeob's main research areas are Marketing Strategy and Consumer Perception. He has published his academic articles to various journals, including International Marketing Review, European Journal of Marketing, Asia Pacific Journal of Innovation and Entrepreneurship, and Journal of Supply Management and Operation Management. His scholarly works have been presented at domestic and international conferences. ChangSeob has taught numerous marketing topics such as Marketing Analytics, Data Visualization, Business Statistics, Marketing Research Methods, Marketing Strategy, Social Media Strategy, Pricing, International Marketing, Consumer Behavior, and the like.


Michigan State University, PhD, Marketing and International Business 

Eastern Michigan University, MBA, Marketing 

Keimyung University, BBA, Business Administration 

Research Interests

  • Marketing Strategy
  • Global Marketing Strategy
  • Inter-Organizational Governance
  • Behavioral Pricing
  • Innovation
  • Digital Marketing 

Honors and Awards

  • Outstanding Researcher Award, Dominican University of California, 2018   
  • Outstanding Reviewer for Asia Pacific Journal of Innovation and Entrepreneurship, Emerald Literati Awards, 2018  

Contact Information