ChangSeob Yeo, PhD

ChangSeob Yeo headshot


Assistant Professor of Marketing

Barowsky School of Business


Michigan State University, PhD, Marketing and International Business 

Eastern Michigan University, MBA, Marketing 

Keimyung University, BBA, Business Administration 

Research Interests

  • Marketing Strategy
  • Global Marketing Strategy
  • Inter-Organizational Governance
  • Behavioral Pricing
  • Innovation
  • Digital Marketing 

Honors and Awards

  • Outstanding Researcher Award, Dominican University of California, 2018   
  • Outstanding Reviewer for Asia Pacific Journal of Innovation and Entrepreneurship, Emerald Literati Awards, 2018  

Contact Information