Apollo Demirel, PhD

Apollo Demirel headshot

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Assistant Professor of Marketing

Barowsky School of Business

Apollo is an assistant professor of marketing at Dominican's Barowsky School of Business. His areas of expertise include branding, marketing communications, sponsorship, consumer behavior, and sports marketing. His main research interests focus on the study of brands from a consumer behavior theory perspective. His work is published in esteemed academic journals including Sport Marketing Quarterly and Sport, Business and Management: an International Journal. He also presented his work at several academic conferences including the American Marketing Association, the Academy of the Marketing Science and the North American Society for Sport Management. Additionally, he is a winner of the 2018 AMS Review - Sheth Foundation Annual Doctoral Competition for Conceptual Articles.

His teaching experience includes a variety of courses such as Marketing Principles, International Marketing, Marketing Management, and Sport Marketing. 

Education

University of Massachusetts, Amherst, PhD
Marmara University, MA
Bogazici University, BA

Research Interests

Apollo's main research interests focus on the study of brands; he uses an eclectic approach to study brands relying on diverse sources of elements and ideas from a variety of fields. Additionally, he also conducts research studies related to consumers’ responses to marketing communications activities.

Honors and Awards

  • Winner, AMS Review, Sheth Foundation Doctoral Competition for Conceptual Articles

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