Communications student connected with Super Bowl

Dominican Communications and Media Studies major, Diane Farina ‘16, enjoyed her work-related connection with the 2014 World Series champion San Francisco Giants, and reigning NBA champion Golden State Warriors. Super Bowl 50 in February of 2016 ushered in a new opportunity.

Beginning in September 2015, Diane worked as a video editor for SAMMCO, a San Francisco-based media production company that provides technical support and personnel assistance at major sporting events. In addition to operating equipment as an intern with San Francisco Giants Productions and serving as a productions assistant with the Warriors, Diane worked as a live video editor for SAMMCO at Sacramento Kings basketball and Cal football games. She also has been a television replay operator at San Jose Earthquake soccer games and Stanford University basketball games.

SAMMCO’s recent contract with the NFL Network has opened a new door for Diane, who today is a technical director and instant replay operator for SAMMCO during PAC-12 football and basketball games. Instead of being behind the camera, Diane found herself at Super Bowl 50 behind the driver’s wheel transporting NFL Network on-air talent and directors/producers to NFL sites and sets located all around the Bay Area. On February 2,2016 she accompanied an NFL Network reporter and producer to Levi's Stadium, and listened as they prepared scripts for segments they planned to tape at the stadium.

“My dream was to be an on-air reporter, so it was awesome hearing their ideas about what worked and what didn’t,” Diane said. “It gave me even more motivation to pursue it as a career.”

Diane also has transported NFL Network people to Super Bowl City at Justin Herman Plaza and to the NFL Experience at Moscone Center. On February 6, she drop-off passengers at the NFL Honors Awards Show at the Bill Graham Civic Auditorium.

Diane came to Dominican in Fall 2014. That has led her to a series of new internships and opportunities, new connections and relationships.

“My whole life changed. It's the best decision I’ve ever made,” says Diane, who is now in the position to encourage her classmates and ultimately help them get internships/jobs too. “I’m so proud to represent the University.”

February 3, 2016