Sierra Alvis Robinson

sierra alvis robinson headshot


Executive Marketing Director

Enrollment and Marketing Marketing Department

Sierra is responsible for managing the University's marketing strategies, overseeing the brand and aligning the Dominican Experience with key stakeholders including students, trustees, alumni, prospective undergraduate and graduate students, faculty, and staff.

She is highly skilled at cross-functional leadership and collaboration and has a broad background in higher education, tech, marketing, and customer support. Sierra is a passionate and empathetic user advocate, well-versed in UX design, content strategy, and accessibility best practices.

Sierra has more than 15 years experience working in service of higher education, including at UC San Francisco and UC Berkeley.  


San Francisco State University, BA, Creative Writing
*First Generation to College Graduate

Honors and Awards

UC Berkeley Excellence in Management Award

Contact Information