Business Edge Briefings

The Business Edge is a briefing series for business owners and organizational leaders highlighting cutting-edge business strategies and techniques for businesses to be resilient and competitive in the domestic and global business environments.

Business Edge Briefing Series

We offer current insights into a variety of business leadership-related topics, with an emphasis on real-world experience and success. We cover areas such as:

  • Leading change
  • Fostering resilience
  • Achieving innovation
  • Resetting your business model to fit the new economic times
  • Inspiring creativity
  • Motivating teams to increase productivity
  • Organizational transformation
  • Improving the triple bottom line
  • Managing talent
  • Staying ahead of the competition.  

Hosted by the Institute for Leadership (ILS) of the Barowsky School of Business and in partnership with the North Bay Leadership Council.

Thank you to our 2019-2020 Sponsor: Bank of Marin.

Community Partners: San Rafael Chamber of Commerce, Stanton Chase, CEO Club of Marin, Marin Small Business Development Center, Marin Economic Forum, U.S. Commercial Service.
 

2020 Business Edge Briefings


Is Your Brand full of Personality? Find out how to get Your Brand to the Head of the Pack!

Wednesday, March 4, 2020
Creekside Room, Dominican University of California

Program Schedule
7:30-8 a.m. – Registration, breakfast and networking
8-9:30 a.m. – Program

Register Now


Mission Critical’s branding experts will help you determine your brand personality attributes and how to leverage them to your advantage. This interactive presentation will give you new insights into improving your branding by building on what you are doing right without a big investment of time and money.

Learn how to express your brand’s personality to infuse your branding with consistency and alignment that makes your brand compelling and memorable. Whether you are a business, nonprofit or entrepreneur, don’t miss this new approach to getting your brand right for you!

Presenters: 
Hae Yuon Kim, Creative Director and Partner, Mission Critical Creative
Leslie Belingheri, Marcom Strategist and Partner, Mission Critical Creative

Sponsored by: Bank of Marin
Presented by: Institute for Leadership Studies | North Bay Leadership Council
Community Partners: San Rafael Chamber of Commerce | Stanton Chase | CEO Club of Marin | Marin Small Business Development Center  | Marin Economic Forum

Doing Business in Mexico or Canada? Seize New Business Opportunities from the New Trade Agreement!

Wednesday, April 22, 2020
Santa Rosa Junior College – Petaluma Campus

Program Schedule
7:30-8 a.m. – Registration, breakfast and networking
8-9:30 a.m. – Program

Registration: Coming soon

 The new US-Mexico-Canada Agreement (USMCA) will create more opportunities for North Bay companies to export to two of California’s largest export markets — Mexico and Canada.  With new opportunities come new regulations and procedures. The agreement provides a balanced, reciprocal trade that supports high-paying jobs for Americans and growth in the North American economy. Hear from experts how you can use the USMCA to your advantage.

Sponsored by: Bank of Marin
Presented by: Institute for Leadership Studies | North Bay Leadership Council | U.S. Commercial Service
Community Partners: San Rafael Chamber of Commerce | Stanton Chase | CEO Club of Marin | Marin Small Business Development Center | Marin Economic Forum

Questions? Please contact us.