Social Media

The purpose of these guidelines is to ensure the appropriate use of social media channels for promotion and information at Dominican University of California.

Policy

We recognize that social media sites like Facebook, Twitter and YouTube have become important and influential communication channels for our community. To assist in posting content and managing these sites, the University has developed guidelines for official use of social media. These policies and guidelines apply to University faculty/staff and can be used in connection with social media accounts associated with schools, departments, programs and offices. 

 

General Guidelines

  • The purpose of using these communication channels on behalf of Dominican is to support the university’s mission, goals, and programs, including University news, information, marketing strategy, content and directives.

 

  • Prior to engaging in any form of social media involving Dominican, you must receive permission from the supervisor as appointed by your department head and notify the marketing department.

 

  • When using an officially recognized social media channel, assume at all times that you are representing Dominican to the world.

 

  • Confidential or proprietary University information or similar information of third parties, who have shared such information with you on behalf of Dominican, should not be shared publicly on these social media channels.

 

  • Dominican.edu, as well as Dominican’s main social media accounts may choose to post University related social media content generated by faculty, staff and/or students.

 

  • Exercise discretion, thoughtfulness and respect for your colleagues, associates and the University’s supporters/community.

 

  • Avoid discussing or speculating on internal policies or operations.

 

  • A healthy dialog with constructive criticism can be useful but refrain from engaging in dialogue that could disparage colleagues, competitors or critics.

 

  • Be mindful that all posted content is subject to review in accordance with Dominican’s employee policies and editorial guidelines.

 

  • Please refrain from reporting, speculating, discussing or giving any opinions on University topics or personalities that could be considered sensitive, confidential or disparaging.

 

  • Dominican logos and/or visual identity cannot be used for personal social media without University permission. Please visit Dominican’s Marketing Toolkit for guidelines (www.dominican.edu/toolkit).

 

  • Your personal social media account is not an appropriate place to distribute University news. If you have University information and news that you would like to announce to the public or media, please contact Dominican’s public relations department. Official news should be announced by the University.

 

  • Dominican does not monitor personal Web sites but will address issues that violate Editorial, Graphic and Social Media guidelines.

 

  • Dominican encourages faculty, staff and students to use social media but reminds users that at any time they can be perceived as a spokesperson of the University.

 

  • All official Dominican social media sites should be managed and updated by employees of the University. The University prefers students not be given access to update accounts as these are public facing sites that represent the University. 

 

Dominican's main social media accounts include:

 

Conclusion

If you have any doubt about posting content on these social media sites, please contact the marketing department. Due to the evolving nature of social media, the policies and guidelines are subject to revision by the marketing team. We also welcome feedback from the campus community.