Promotional Materials

Purpose 

The purpose of this policy/procedure is:

  • To ensure quality and consistency across all promotional materials representing Dominican
  • To define procedures for producing marketing, advertising and promotional materials
  • To reduce costs through centralized production and purchasing

 

Scope

This policy applies to all Dominican schools, departments and business units.

 

Policy

University schools, departments and business units requiring marketing and advertising materials (i.e. booklets, emails, fliers, program brochures, posters, postcards, signs, advertisements, etc.), photographs, Web pages, and/or audio-visual presentations intended for an external audience must submit a work request to the Marketing Department.

The marketing department has responsibility for final approval of all text, messages, design, photographs, Web page content and design, graphic representations and artwork for work it prepares and for vendor-assigned jobs.

 

Procedure

The marketing department will review, authorize and schedule all print projects and either a) edit, design and produce the piece(s) and arrange for printing; b) assign the job to an authorized off-campus vendor for copywriting, editing, graphic and print production.

Authorized vendor(s) will operate under the direction of the marketing department with regard to editorial style (including approved University facts), graphic standards and University messages and images. The marketing department will supply vendor(s) with editorial and graphic style guidelines and updates as appropriate.

Originating departments are responsible for all printing costs. If it is determined that external resources are required for design and production, all costs will be the responsibility of the originating department.


Promotional Materials

Promotional materials (clothing, mugs, golf balls, etc.) imprinted with the University name and/or logo (and/or companion logos) will be managed through the University marketing department. If you are considering purchasing promotional items for your school, department or business unit, please contact the marketing department.