The purpose of these policies is to enhance Dominican’s image by centralizing marketing efforts in order to produce consistent and high-quality messages connected to University positioning, branding and other strategic priorities.

Policy Objectives

  • Ensure all marketing materials follow University branding, design and editorial standards
  • Centralize resources to assist campus communicators
  • Ensure cost savings by utilizing authorized vendors/resources
  • Combine efforts and improve information flow thereby reducing miscommunication
  • Leverage marketing and advertising investment