Sports Media

Degree Requirements and Course Descriptions  |   Request Information   |   Apply Now!

The Sports Media Concentration within the Communication and Media Studies major is an exciting addition to the department’s offering. DU Communication and Media Studies majors who pursue the Sports Communication Concentration will learn the various media and business applications involved in the sports industry.  At Dominican the Sports Communication student receives the fundamentals in broadcasting for radio and television, sports journalism, and sports public relations and marketing. In general education classes they receive the benefits of a liberal arts education rich in history, philosophy, and the humanities, and they develop sensitivity to other cultures.  

DU Sports Media Concentration students learn about the field in four major areas and mediums:

  • Radio: Students learn how to run a radio studio, to record and mix sound files, to write original radio shows, and to produce them. The sportscaster also learns to hit the road following DU collegiate games and broadcasts them live to an international radio audience online on Penguin Radio at
  • Television: Students are taught the television side of the sports industry including videotaping, editing, and recording sports reports and highlights, on-air interviewing skills, and announcing televised sports events.
  • Journalism: Students learn the fine art of sports writing including researching and writing stories, interviewing, photography and photo layout, and editing on our online college news outlet The Dominican Beat.
  • Public Relations and Marketing: students are taught the business side of sports including product development, and building relationships in the sports media industry through public relations, marketing, and event planning.


Students are also encouraged to take electives that strengthen their knowledge base. Appropriate science, psychology, business, and physical education classes taken as requirements or electives strengthen the sportscaster’s frame of reference so that he or she can write compellingly about health and fitness, nutrition, training, and sports management. Like other Communication and Media Studies students, sportscasters also take practical classes in video, photography and journalism ethics.

The scope of coursework within the Sports Media Concentration, while providing experiences specific to the field of athletics, is also general enough to recommend the graduate to broader categories of journalism such as print or web media.

When it is time to meet the internship requirements, the DU Sports Media student will have a wide spectrum of sports to choose from. The San Francisco Bay Area is a media hub in a cosmopolitan region with a rich multicultural scene. Home to many professional and amateur athletic teams, the Bay Area is also an international center for motor, bike, and horse racing. The proximity of the Sierra assures access to a wealth of winter sports. The department, its advisors and faculty support students by maintaining ties to the community and professional industry and will help to seek out internship opportunities that provide students with formative experiences relevant to their field of study.