Public Relations

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The field of public relations encompasses a wide variety of media communication strategies. From product branding to press releases, from press conferences to honing leadership values, public relations is about using words, pictures, sounds, and stories to influence the perceptions, opinions, shopping habits, thinking, and actions of the public at large.

Dominican's Public Relations concentration classes include writing, art, marketing, advertising, and organizational and professional communication. Students are called upon to explore the basic public relations process and develop the skills necessary to orchestrate and execute a persuasive campaign: writing clear and intriguing copy for news releases, choosing media outlets that target the appropriate audience, persuading media outlets to grant media exposure, grooming clients, and controlling negative publicity. Students also learn advanced applications of the principles and techniques of two-dimensional design as they relate to printed publication and develop skills of branding and promoting products and services through varied industry channels like blogging and internet television.

In Dominican's engaged learning environment, Public Relations students receive and introduction into the leading edge world of advertising through sophisticated promotional campaigns that compel them to think outside the box.  In addition, students will study theories such as the way in which organizational culture dictates communication patterns and develop professional business documents for future use including resumes, cover letters and reference sheets.