Multimedia Journalism and Broadcasting

Degree Requirements and Course Descriptions  The Dominican Beat Online Student Newspaper  |  Penguin Radio

Most of us think of the world of Multimedia Journalism and Broadcasting as one of show-and-tell, where talent and control are summoned to create outward-facing manifestations that reveal, tell, inform, convince, or entertain. It’s about honesty, authority, connection with an audience and service to that audience’s needs.

Yet, before the “on the air” lights beam and the “paper goes to press”, there are productive forces at work that shape and craft the message. There is its planning and conception: the creation of its content, what it sounds like, what it looks like, and what it reads like—research, writing, distillation of message, positioning, supportive elements, graphics, staging, voice, music, tone, and editing, or a combination of any of these. Producing and writing for audio, video, and journalistic productions is a team effort requiring attention to detail. Part art, part craft, the profession encompasses a broad set of activities and offers many employment opportunities for the generalist or the highly skilled technician.

Communication and Media Studies graduates with a concentration in Multimedia Journalism and Broadcasting find that their study at DU has prepared them to compete successfully for entry level positions or higher in fields where good writing, reporting, criticism, strategic thinking, and organizational skills are prized.

The DU Multimedia Journalism course of study includes in-depth practice in writing and rhetorical processes, experiential learning, analytical and critical thinking, and coursework enriched with the offerings of other departments such as Humanities, Science and Business. A significant part of the Multimedia Journalism concentration is involvement in school publications such as the online school newspaper, The Dominican Beat, and webzine projects. Students research and write articles on news, cultural events, entertainment, opinions, lifestyle, technology, and feature stories in single articles or series along with learning technical skills such as photography, videography, interview follow up, website formatting and more.

The DU Broadcast course of study covers not only the outward-facing performance aspects of production, but students also gain deep experience and knowledge in pre and post-production processes. We can offer this depth of training because as early as freshman year, majors are placed into classes where they plan, author, design, perform, edit, and produce entire original shows. They learn each production role by doing it themselves or in collaboration with student or faculty team members. Our student radio shows have run the gamut of topics from political sound-off and sports and celebrity gossip shows, to how-to shows about clean living, social and relationship issues, writing a resume, horse training, or cooking 6-minute meals. Students are encouraged by our experienced, industry-trained faculty to mine their personal experiences, go deeper as they research their subject, explore self-expression in finding their voice and connect with their audience. They also learn the tasks involved in running the radio studio, recording shows, setting play lists and editing shows. Under faculty supervision they maintain the university's official radio station, Penguin Radio, at and they archive shows for podcasting on demand. In addition they learn, create, and maintain all social media related to Penguin Radio.

This is only the beginning, though. With a relatively small department and small class sizes, DU Communication and Media Studies students also benefit from a unique approach that embraces foundational experiences in a much broader sense. They learn how to conceptualize, organize, and manage complicated productions that take into consideration market factors and audience, art direction and visual and aesthetic concerns, as well as practical business concerns such as quality control, estimating, manufacture, and distribution. They also learn to use the industry standard tools of the profession whether they are programs that facilitate design and layout or technology-driven content management systems for Internet-based publishing.

Because of the broad overview, in-depth training and hands-on nature of our classes it’s no wonder that as they get ready to graduate, our students find that their time with us has prepared them well for industry internships or career positions – often leading to management and administrative positions straight out of school.

Multimedia Journalism and Broadcasting prepares students for professions in:

  • Journalism – newspapers, magazines, online publications
  • General interest publications – magazines, consumer and lifestyle publications
  • Business publishing – trade journals and industry specific publications
  • Radio – production and on air live broadcasting
  • Television - show creation, editing, writing and direction
  • Advertising and marketing
  • Corporate communications
  • Nonprofit sector communications – educational, charitable, social service and arts organizations
  • Public relations Government affairs

Communication and Media Studies coursework also creates value by convergence with other areas of study. The writer who can clarify and explain complicated scientific findings or processes (Science/Technology), defend a company’s financing decisions to its shareholders (Business), or convey the advantages of one learning rubric over another (Education) will find him- or herself a valued resource in the professional employment market.

The U.S. Bureau of Labor’s Outlook for the Information Industry lists the web-based broadcast sub-sector as one of the fastest growing employment areas. At DU we are dedicated to keeping up with technology’s advance and providing our graduates with the experience and knowledge it takes to succeed in entertainment, news, education, or promotional broadcasting.