Strategic Management (BA)

The BA in Strategic Management is designed for working students who want to take their life and world experience to the next level by earning a university degree with a business major. This streamlined program is a 33-unit major tailored to meet the needs of working adult students.

The courses are designed to provide students with a thorough grounding in classic business theory and knowledge while incorporating current challenges such as leadership in the new economy or marketing in the age of the Internet. Students will gain knowledge of the primary functional areas within business–accounting, finance, organizational behavior, information technology, and marketing–but more importantly, they will develop an understanding of how these areas affect one another and how they help contribute to an organization’s strategic purpose. Research, readings, case studies, homework assignments, lectures, and classroom discussions hone students’ strategic thinking and analytical skills. Small class sizes enable students to build interpersonal business skills by leading presentations, and working closely with faculty and other students. Studies in leadership and culture prepare students for work in an increasingly global environment. The unique characteristics of this dynamic environment, blending theory with the experiences of working adult students, enrich the learning experience.