Marketing Research Methods
Strategic International Marketing
Principles of Marketing
Green and Social Marketing
Taught at University of Illinois at Chicago, Chicago, IL. Research interests include marketing strategy, innovation, sustainability, subsistence and emerging markets, and organizational capabilities. Has over seven years of corporate marketing experience at Fortune 500 companies.
Kelly holds an MBA in Marketing from DePaul University and a BS in Strategic Management from California Statue University Chico.
Published in the Journal of Business Research; Journal of Product Innovation Management; Marketing Science Institute Online Working Papers Collection; Product Development Management Association Visions Magazine.
“Sustainable Innovation: Drivers, Conditions, and Impact on Triple Bottom Line Performance”. University of Illinois at Chicago, July 2012. (Doctoral dissertation)
Contributors to and Outcomes of Sustainability Innovation: A Resource-Based View, Product Development and Management Association: Annual Research Forum, October 2013
Sustainability Innovation: Impetuses and Triple Bottom Line Rewards. American Marketing Association, Winter Educators Conference , February, 2014
“Drivers of Organizational Learning and Unlearning in Firms addressing Sustainability Initiatives”. World Social Marketing Conference, Toronto, Canada. April 2013. (Poster presentation)