Yet, before the “on the air” lights beam, there are productive forces at work that shape and craft the message. There is its planning and conception: the creation of its content, what it sounds like and what it looks like—research, writing, distillation of message, positioning, supportive elements, graphics, staging, voice, music, and editing, or a combination of any of these. Broadcasting for either aural or video productions is a team effort requiring attention to detail. Part art, part craft, the profession encompasses a broad set of activities and offers many employment opportunities for the generalist or the highly skilled technician.
The DU Broadcast Media Concentration covers not only the outward-facing performance aspects of production, but majors also gain deep experience and knowledge in pre and post-production processes. We can offer this depth of training because as early as freshman year, majors are placed into classes where they plan, author, design, perform, edit, and produce entire original shows. They learn each production role by doing it themselves or in collaboration with student or faculty team members.
Our student radio shows have run the gamut of topics from political sound-off and sports and celebrity gossip shows, to how-to shows about clean living, horse training, writing a resume, or cooking 6-minute meals. Students are encouraged by our experienced, industry-trained faculty to mine their personal experiences, go deeper as they research their subject, explore self-expression in finding their voice and connect with their audience. They also learn the tasks involved in running the radio studio, recording shows, setting play lists and editing shows. Under faculty supervision they maintain the university's official radio station, Penguin Radio, at radio.dominican.edu and they archive shows for podcasting on demand. In addition they learn, create, and maintain all social media related to Penguin Radio.
TV broadcast majors learn shooting, lighting, staging, art direction, location scouting, script writing, and post-production processes as well as preparation and archiving of shows for podcasting.
As they get ready to graduate, our students find that their time with us has prepared them well for industry internships or career positions. Because of the in-depth training and hands-on nature of our classes, some grads have secured management positions straight out of school.
The U.S. Bureau of Labor’s Outlook for the Information Industry lists the web-based broadcast sub-sector as one of the fastest growing employment areas. At DU we are dedicated to keeping up with technology’s advance and providing our graduates with the experience and knowledge it takes to succeed in entertainment, news, education, or promotional broadcasting.