Director of Annual Giving
Dominican University of California is seeking a dynamic individual for a Director of Annual Giving position. The Director of Annual Giving (DAG) will be responsible for producing all direct mail, email, tele-marketing, social media and online giving programs working in partnership with the Assistant Vice President of Advancement with the goals of: (1) Raising annual operating support for the University; and (2) Increasing alumni participation rates. The DAG is responsible for the organization, initiation, implementation, and supervision of a comprehensive annual giving program focused on shaping a sustainable tradition of annual support for the University. S/he will maximize operating support from alumni, parents, and friends; provide for the consistent long-term growth of such support; and utilize techniques of direct mail, email, phone campaign, and social media. The Director ensures that the University’s annual giving program is a leader among its peers by staying abreast of institutional annual giving trends. Additionally, the Director is responsible for maintaining statistics such as total revenue, percentage of participation, consistency of giving, average gift size, etc. The Director will continuously review and assess all aspects of the annual giving program and present recommendations on strategy, goals, and budgets as well as plans for proposed improvements. This position will also work in partnership with the Assistant Vice President for Advancement to recruit and steward members of the annual fund giving societies.
- Design and develop a strategic plan and an annual operating plan for the long-term expansion of gifts from alumni, parents, and friend donor pools. Data driven methodologies and techniques should be used to help identify and target the best approaches.
- Strategize with major gift development officers to coordinate solicitations.
- Work closely with Marketing and Communications to be consistent with University branding and themes.
- Focus on effective communication and solicitation activities within specific market segments identified as having potential for the greatest growth.
- Formulate and execute a solicitation plan supporting annual giving.
- Facilitate special giving programs, including, but not limited to: faculty/staff giving, senior class gifts and development of young alumni giving.
- Partner with Advancement Services to develop systems which monitor the performance of each appeal and track fundraising results.
- Conceptualize and develop a strong Annual Fund brand and message.
- The scope will include, but is not limited to, annual fund case statements, positioning and marketing materials, internet and social media design and messaging.
- Achieve metrics and performance indicators for direct mail, tele-marketing, online and social media campaigns.
- Serve as the primary point of contact for vendors, including print and mail houses.
- Partner with the Office of Alumni Relations to generate prospects and understand the alumni culture and relationship with DUC.
- Manage expenses related to the annual giving campaigns to ensure that the department is operating within budget.
- Assist the Assistant Vice President of Advancement with any other matters or responsibilities deemed appropriate.
- Bachelor's degree
- Minimum of 5 years of direct fundraising experience in a nonprofit, preferably higher education experience
- Proven track record of achieving annual revenue targets
- Experience with implementing email and social media appeals and how to integrate same with more traditional methods and campus marketing themes
- Strong verbal communication skills and demonstrated ability to write clearly and persuasively
- Demonstrated ability to think and plan strategically
- Thorough understanding of best practices within the annual fund field
- Demonstrated ability to prospect, cultivate and solicit annual donors
- Experience utilizing fundraising data base programs
- Proficient in Microsoft Office Suite
- Must be professional, diplomatic and able to serve diverse constituents with equity, fairness and tact
Additional Position Information
- Priority will be given to applications submitted by February 25, 2015; however additional applications may be considered until the position is filled
- Must be willing to consent to a background check
Dominican University of California is an independent, international, learner-centered university of Catholic heritage, offering both undergraduate and graduate programs. Dominican has a1:11 teacher-to-student ratio, an average class size of 15, with a small-town feeling in a park- like campus. We blend interdisciplinary core courses, real-world studies, and small classes with close and supportive academic advising and mentoring.
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Dominican University of California is an Equal Opportunity Employer committed to excellence through diversity, and takes pride in its multicultural environment.